Experian Simmons has some great charts on the adoption of social media. Huge numbers. Not so surprising as Facebook is now part of every day conversation.
This research clearly points to the need for marketers to figure out, I stress figure out, how to tap into this world. Not so easy as most social media users are not in this space to have a conversation with your brand.
How are we helping our clients? Our path uses some simple questions:
What is the business objective? Simply put, what do you want to have happen? Build a community? Sell in a new idea? Leverage the "amplification" power of social media as a viral driver?
How will you get past having a plain vanilla program? There is no reason that your corporate Facebook page should look like your cousin's.
Consider using apps as a messaging device. Create a compelling brand-oriented app that your customers and friends will want to use and pass along.
Determine who in your organization is going to own your Facebook page and Twitter voice. We recommend that your voice is best driven by a more senior marketer.
We recommend that you run social media in the same way you run media plans. Schedule your messaging based on your objectives and seasonality.
Tie all of your digital efforts together. Link your website, Facebook page, Twitter account and email program into a holistic marketing program.
And that's just for starts.
PL
From employment branding to leveraging social media, the recruitment marketing industry is seeing major changes in the way people search and apply for jobs. We believe that there are seven trends recruitment marketers should consider when planning future programs.
Check out the white paper for a heads up on what's new and what’s next for recruitment marketing.
I admit it. I am in it for the money. OK, I do get pleasure out of making smart, effective marketing communications programs. But, lets face it, if I won $400,000,000 in the lottery I'd be, um, writing this from Provence.
So, in between buying tickets (full disclosure: one of our clients is a state lottery so I am a user), I think about making money.
Dylan Boyd of EROI passed on this post today from [Jason Baptiste] about how to use email newsletters to make moolah. Its a great read. Hey, where was Groupon with its huge valuation a couple of years ago?
PL