The Need
Nike teamed up with citrus to create a head-turning and product-moving experience at the 2009 MLB All-Star Game in St. Louis. A considerable challenge, as Nike’s involvement at the 2008 All-Star Game in Yankee Stadium was the talk of Manhattan.
The Solution
citrus helped Nike celebrate the All Star Game’s return to St. Louis with a campaign that echoed a sentiment Missourians are known for. Show Me Baseball represented the fan’s challenge to baseball’s elite: show us your best.
Partnerships with four retailers gave Nike an unmatched presence in St. Louis.
The Results
The Show Me Baseball Village program helped Sports Authority nearly double their sales from the 2008 All Star Game in New York City – in a market a fraction of the size. Many styles were gone before the weekend came to a close, leaving consumers wanting more.